Digital Marketing & Social Media Strategy Expert

Project Title:
Seeking Social Media Specialist | Digital Marketing & Strategy Expert for Brand Growth & Online Presence

Project Description:

We are looking for a highly skilled Social Media Specialist and Digital Marketing Strategy Expert to join our team on a freelance basis. If you are creative, data-driven, experienced across major social media platforms, and passionate about helping brands grow online, we want to hear from you!

Our goal is to enhance our digital footprint, build stronger relationships with our online community, and ultimately drive conversions and brand recognition through strategic, well-crafted social media and digital marketing initiatives.

This is an exciting opportunity for an individual who thrives in a fast-paced, results-oriented environment and is confident in creating and executing high-level strategies that get measurable results.

About Us:

We are a growing lifestyle and wellness brand with a mission to make healthy living accessible, enjoyable, and community-driven. Our products/services cater to a wide audience interested in wellness, sustainability, and modern living. Our brand voice is warm, informative, and inspirational, and we are ready to scale our reach through strong social media engagement and digital campaigns.

We currently have active social media accounts on Instagram, Facebook, LinkedIn, and Pinterest, and are planning to expand our efforts on TikTok and YouTube Shorts. Our audience is diverse, but primarily made up of millennials and Gen Z with strong interests in wellness, design, and personal growth.

Project Objectives:

• Increase social media engagement, follower count, and brand visibility.
• Develop and execute a strategic digital marketing plan tailored to each platform.
• Create high-quality, engaging content that aligns with our brand identity.
• Set up and manage targeted advertising campaigns to drive traffic and conversions.
• Monitor analytics, generate reports, and optimize efforts based on performance data.
• Maintain a consistent posting schedule and brand voice across all platforms.

Key Responsibilities:

• Social Media Strategy & Planning
• Develop and execute monthly and quarterly social media strategies.
• Identify relevant content pillars, themes, and post types for each platform.
• Align content plans with upcoming product launches, events, or brand initiatives.
• Content Creation & Scheduling
• Create original social media content (graphics, captions, video snippets, carousels, etc.).
• Schedule posts using tools like Buffer, Later, or Meta Business Suite.
• Develop content calendars 2–4 weeks in advance for planning and review.
• Audience Engagement
• Monitor and respond to comments, messages, and brand mentions.
• Initiate meaningful interactions with followers and potential brand advocates.
• Suggest strategies to increase community engagement and loyalty.
• Analytics & Reporting
• Track performance metrics across all platforms.
• Produce monthly reports with analysis and recommendations.
• Test and optimize content types, posting times, and campaign formats.
• Paid Campaigns
• Plan and execute Facebook, Instagram, and Google Ads campaigns.
• Segment and target audiences effectively to achieve campaign goals.
• Continuously test creative, copy, and audiences to improve ROI.
• Growth & Optimization
• Identify opportunities for audience growth through influencers, collaborations, and trends.
• Stay current with platform changes and emerging trends.
• Recommend platform expansion or new content formats based on insights.

Ideal Candidate Profile:

3+ years of proven experience as a Social Media Specialist or Digital Marketing Strategist.

Deep understanding of all major platforms: Instagram, Facebook, LinkedIn, TikTok, Pinterest, Twitter/X.

Strong visual and copywriting skills; comfortable working with design tools (e.g., Canva, Adobe Creative Suite).

Experience with analytics platforms (Meta Insights, Google Analytics, etc.).

Demonstrated success managing ad campaigns (Meta Ads Manager, Google Ads).

Able to work independently, communicate proactively, and meet deadlines.

Familiarity with content planning tools and CRM/social scheduling platforms.

Creative thinker who can adapt tone and strategy based on different brand needs.

Bonus: Experience in wellness, e-commerce, coaching, or lifestyle sectors.

Project Scope and Timeline:

We are looking to establish a long-term collaboration, starting with a 3-month trial engagement. The initial scope includes:

Strategy development (Month 1)

Daily or regular content posting across 3–4 platforms

Weekly check-ins or reports

Monthly performance review and strategy refinement

You will work closely with our internal marketing lead and content writer (when applicable), and we value open, collaborative communication. The time commitment is expected to be approximately 10–20 hours per week to start, with potential to expand.

Deliverables:

• A detailed content calendar each month
• A minimum number of posts/week (to be determined based on scope)
• Monthly performance reports
• At least one ad campaign setup and optimization per month (if included in scope)
• Engagement benchmarks (to be discussed collaboratively)

Budget:

We are open to hourly or flat-rate pricing depending on your experience and the scope of work. Please submit your proposal with your preferred pricing model and availability. Quality, experience, and results are more important than budget alone—we are looking for a partner who can help us grow, not just a service provider.

Please include in your proposal:

• A brief summary of your relevant experience
• Examples or links to previous social media campaigns or managed accounts
• Results you’ve achieved (growth stats, engagement rates, ad ROIs, etc.)
• Your typical process for onboarding a new client
• Tools you prefer to use
• Your availability and timezone
• References or testimonials (if available)

Why Work With Us?

• We are a brand that believes in creativity, purpose-driven work, and empowering professionals to do their best work. We provide:
• A collaborative and supportive environment
• Clear communication and timely feedback
• Flexibility in scheduling and creative direction
• Long-term partnership potential for the right fit
• We are not just hiring a freelancer—we’re seeking a growth partner who is excited to build and succeed alongside us.

Next Steps:

If this opportunity aligns with your skills and interests, please apply with a personalized proposal. We are reviewing applications on a rolling basis and expect to make a selection within the next 1–2 weeks.

We’re excited to hear how you would help elevate our social media presence and bring our digital strategy to the next level.

Thank you,

Let me know if you’d like this adapted for a specific industry (e.g., real estate, e-commerce, tech, health), a shorter version, or formatted as a job description for LinkedIn or Indeed.